Meta
Holiday 2024
Art direction, illustration, design, and campaign brand guidelines development. Illustration, photo and UI design direction.
*I still need to document this campaign
2025 Demand Generation campaign: Meta Pros
Art direction, illustration, design, and campaign brand guidelines development. This was a year long campaign broken up into quarters.
*I still need to document this campaign
Video ads
Designed and storyboarded all, animated the first video below; while another teammate animated the remaining.
Email assets
[more] email assets
Advantage+: early AI identity work
Lead designer for visual development.
Explored how to represent the automation process for Advantage+ in Ads Manager; this was prior to any Meta AI brand work distributed at the time. While the initial idea was mazes, we moved towards “layers” to best represent optimization process.
Concepts:
During concepting, created UI elements that were used by the SBM design team on other campaigns work:
Final design
Our animator built the final animated from my visual concept, which was used across many campaigns.
