Meta
Video ads
Designed and storyboarded all, animated the first video below; while another teammate animated the remaining.
Email assets
[more] email assets
Advantage+: early AI identity work
Lead designer for visual development.
Explored how to represent the automation process for Advantage+ in Ads Manager (this was prior to any Meta AI brand work distributed at the time). While the initial idea was mazes, we moved towards “layers” to best represent optimization process.
Concepts:
During concepting, created UI elements that were used by the SBM design team on other campaigns work:
Final design
Our animator built the final animated from my visual concept, which was used across many campaigns.
